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Custom CRM: a sales system designed around your business

A custom CRM is a client, lead, and sales management system built around how your company actually sells — not the other way around. At Horaizon we design it, build it, and implement it as custom software by subscription — no development cost: you pay a flat monthly fee to use it.

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The problem it solves

The mess and inefficiency of your entire sales operation.

01

No CRM at all

Sales live in spreadsheets

In files, text threads, and each rep's head — never in one place.

Leads go cold

Opportunities die because nobody followed up in time.

Nobody knows what's open

Not how many deals, not what stage: decisions get made blind.

02

Packaged CRM

Nothing like how you sell

A sales process designed for some other company, with stages that aren't yours.

Paying for modules you never use

Generic features you'll never open, inside a plan that bills in full anyway.

The team abandons it

Three weeks in, every rep is back in their spreadsheet, and the system sits half-used.

A CRM your team doesn't use isn't a CRM. It's a problem.

What a Horaizon CRM includes

Built to fit your sales operation

Built on your real process, not a template.

A centralized client and lead database

With each contact's full profile and interaction history.

A visual pipeline with your real sales stages

Yours, not a template's.

Automatic lead capture

From your channels: forms, social media, WhatsApp, ad campaigns.

Automatic follow-ups and reminders

So no lead goes cold from simple oversight.

Sales activity tracking

Check-ins, visits, order notes, attached documents.

Real-time performance reporting

Sales by rep, conversion rates, opportunities by stage.

Users and roles

Every rep sees their own book; management sees everything.

How much does a custom CRM cost?

$400a$1,200a month

That's the range most of our solutions fall in. What moves the number is the modules you need and how many people use it. No upfront development cost, no minimum commitment. You'll get your exact number on the first call, once we understand your operation.

How long does implementation take?

2a3weeks

That's what it takes to have your CRM live, with your data migrated and your team trained. The most complex cases can take up to 4.

A packaged CRM forces your sales process to fit its structure; ours is built on your real workflow. You don't pay for modules you'll never use, and you don't depend on your team learning a system designed for some other company. Honestly: if your sales process is completely standard and your team already masters one of those tools, a package might serve you fine. But if the way you sell has its quirks — and almost every company's does — the custom system is the one your team will actually use.

Yes. We've built CRMs for one-rep operations and for field sales forces of 15+ people, with visit logging, order entry, and per-rep metrics. The system is sized to your team and grows with it.

Yes. The CRM can connect with your invoicing system, your WhatsApp, your email, and your lead-capture channels, so information flows on its own and nobody enters data twice.

Yes — one hundred percent, always. The information is yours and you can export it whenever you want. And it's protected at the highest level: every tool and methodology we use carries the industry's most demanding security certifications — ISO 27001, SOC 2 — with data encryption in transit and at rest, secure authentication (SSO), and role-based access control.

The system changes with you. Ongoing support is included in your monthly fee: we adjust stages, fields, reports, and workflows as your business evolves — within the scope defined for your solution. All of those details are settled in writing before we start.

Who we've built it for

We've designed custom CRMs for industrial companies with field reps, real estate sales teams, financial services firms, agencies, and personal care businesses, among others. Explore our solutions by industry.

How it gets built

We follow our 6-step methodology: we understand your company and your problem, design the ideal solution, choose the tools, build and implement — at no cost to you — and stay with you through ongoing support. See the full methodology.

Let's start with a conversation

Tell us how your company sells today. On a free, no-strings video call, we'll tell you exactly what we'd build and what it would cost per month.

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